This course examines the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.

There are no required readings, but there will be suggested readings. If you are interested in reading more about the ideas that Ed discusses, please refer to any of his books:

Stakeholder Theory: The State of the Art, published by Cambridge University Press in early 2010.

Managing for Stakeholders: Survival, Reputation and Success, published by Yale University Press.

Strategic Management: A Stakeholder Approach, published by Cambridge University Press.