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Free Webinar: Measuring Social Media Results

  • 04 Apr 2013
  • 1:00 PM - 2:00 PM
  • Online
Click on title to register

Measuring the Networked Nonprofit - Simple Steps for Measuring Social Media Results 

Thursday, April 4, 2013
1:00 PM – 2:00 PM (Eastern)

Nonprofits spend considerable time creating and curating content to share on Twitter, Facebook, and other social networks. But most groups aren't properly measuring whether these efforts are worth the time and cost. And it can seem like a daunting task to put together an effective strategy for collecting and analyzing data about your social-media efforts.

How does one know where to begin? In this CharityHowTo.com webinar, Beth Kanter, Co-author of Measuring the Networked Nonprofit, will discuss how to measure the return on social-media investments. Attendees will learn how to do more than just count friends and followers. She will explore how to identify what data is available and how to collect and analyze these numbers so that you can make smart decisions about your social-media strategies.


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