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Free Webinar: Making the Ask: Getting People to Give, Volunteer and More

  • 20 Mar 2012
  • 1:00 PM - 2:00 PM
  • Online
Click on title to register

Making the Ask: Getting People to Give, Volunteer and More

Tuesday, 20 March 2012
1:00 PM - 2:00 PM (Eastern)

Much of our work in nonprofit marketing and fundraising is about persuasion. How can we convince people to support our work with their time or money, or to change their own behaviors? It all starts with asking for what we need in a clear, convincing way. During this webinar - presented by Kivi Leroux Miller, president of Nonprofit Marketing Guide.com - you'll look at three steps to making your ask work:

  1. Getting Your Call to Action Right
  2. Focusing on the Impact
  3. Asking, and Expecting a Yes

We'll also review

  • Five ways that nonprofits frequently sabotage their asks
  • Common nonprofit asks that are usually completely ineffective (like "support" and "help" and "partner with us.")
  • How to make your calls to action simple and clear
  • How to take complicated asks and simplify them for your supporters, so they know where to begin and what to do next
  • Combining what you need with what your supporters want
  • How to get over some of the common fears about asking directly (e.g. it's rude or pushy)


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